MSG Intelligence
The intelligent technology layer of your enterprise.
MSG Intelligence sits between raw enterprise data and the decisions your business makes. It analyses data, identifies patterns, generates insights and triggers automated workflows — under policy, with a complete audit trail.
- Enterprise DataL01
ERP, CRM, ticketing, sensors, documents, event streams.
- Data InfrastructureL02
Ingestion, contracts, lakehouse, quality gates, feature store.
- AI ModelsL03
Retrieval-grounded, forecasting, classification and extraction models.
- Intelligence LayerL04
Scoring, pattern detection, insight objects, policy evaluation.
- AutomationL05
Durable workflows, approvals, retries, replay.
- Business DecisionsL06
Writes back into systems of record with full audit trail.
Capabilities
What the layer actually does
Data awareness
MSG Intelligence reads from governed datasets with contracts and lineage, so every insight can be traced to source records.
Pattern identification
Statistical and model-based detection across transactions, telemetry, documents and events.
Insight generation
Findings are written as structured, reviewable objects — not free-form text — so downstream systems can consume them.
Workflow triggering
Thresholds and policies decide when an insight becomes an automated action or a human approval request.
Evaluation and drift
Every model path carries an evaluation suite and drift monitors with alerting into your on-call rotation.
Policy and permissions
Organisation isolation, role-based access and full audit logging apply to models, datasets and automations alike.
Customer platform
One console for infrastructure, workloads, data and automation.
Customers operate their estate from the MS Global Growth console: capacity and cost, AI workloads, data pipelines, analytics, automations, integrations and team access.
- Console modules
- 12
- Workload deploy time
- Minutes
- Automation observability
- Per-run
- Data isolation
- Org-scoped